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Pagani Zonda C9 is the replacement of legendary Huayra. Huayra means "wind" in Quechua. Quechua is a South American dialect. This dialect was spoken in the area where now is Argentina, the homeland of Horacio Pagani, founder of Italian brand. If indeed this is the name of the model, it is possible that this could be the reason for his choice.
Unfortunately, this name will make serious problems to many fans of the brand, because of the difficulty of being pronounced. Those who will have such problems will be the Chinese, the nordics, the Americans and others. Sales advisors will be subjected to severest tests in this regard, they will be forced to correctly pronounce the name of this model.
Comparing with other auto companies, in case of Pagani the important decisions are almost always taken by its founder.
Via | Automarket